Animal Welfare of Iowa

Context

Animal Welfare of Iowa was having issues with getting the community to come and participate in the House of Paw's "All Paws on Deck" 5K. This 5K is extremely important to Animal Welfare of Iowa because it is one of the most impactful ways to get people to adopt. The issues they were running into were residents did not know much about the 5K or did not have any information regarding where the 5K was taking place or how they could adopt. The solution I presented used typography, composition, and hierarchy. Using larger text for the most important information, and a mixture of shapes and elements to make the look cohesive.